Resources Library by ANA

Marketing and research today (February 1997)

Early in December 1996, ESOMAR organized a major international conference in Hong Kong. Thiswas the first event of its kind the Society has held in this part of the world and, judging by the response,the interest in future conferences and seminars is...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

February 1, 1997

People's views on it

In general, the telecom industry is about to lose its power to individual consumers. Given the intensified competition in the field of telecommunications, it is consumer buying power that increasingly determines the rules of the business. However,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?

Author: Ulla Nyberg

January 1, 1997

Some differences in planning are unavoidable

There is a best planning method for each advertiser across countries, but it must be applied intelligently, adjusting it to the genuine differences between countries. Differences in planning between countries, agencies or companies are mostly...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Thomas Neumann

November 11, 1996

Regional diversity in China and its impact on pricing strategy

China, with its 1.2 billion people, presents itself as one of the most promising future markets for most multinational companies. China also has a proud and continuous history of more than five thousand years with one written language. However,...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Lynn Y.S. Lin

Company: BBI Group

November 1, 1996

A paper on toilet paper

The history of the search for the quality of life, just like the history of civilization - although unfortunately the two histories rarely coincide - can be written from two different points of view. Looking at things on a grand scale, considering...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Marco Vecchia

September 1, 1996

Cultural and lifestyle influences on tv viewing

Out-of-home viewing has been documented in a number of studies. Much of this research has been conducted in the U.S., most recently in 1994. That study confirmed that there is a considerable amount of viewing in locations which are not measured by...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Gerhard Graf, Horst Stipp

June 15, 1996

Global harmonization of TV ratings

The concept of harmonization of television ratings from different countries has been discussed for well over five years. The first impulses towards this goal came from Europe and they focused on Europe, where a number of countries were working with...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Ned Greenberg, Horst Stipp

June 15, 1996

Development and harmonisation of software to tackle the issue of optimising effective reach on television across international markets

This paper attempts, not to define an optimal frequency across a campaign period, but how software developments were harmonised to the advanced point where a planner will be able to define any Effective Frequency and optimise it across any measured...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Sheila Byfield, Jim Ford

June 15, 1996

The dangers in hidden assumptions

This paper discusses the assumptions implicit in much advertising used in Western European countries and how these are not always appropriate to what are often new markets in Central and Eastern Europe. In the same was as all Western European...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Mary Short

April 1, 1995